#NYerCoverChallengeApril 24, 2017
Northern Westchester Hospital is participating in a Twitter campaign meant to raise awareness of women in medicine. The campaign uses photos of female surgeons that recreate a recent New Yorker magazine cover.
cover art: The New Yorker, artist Malika Favre
The idea for NWH to participate in the Twitter campaign was hatched only a day before the photo was taken. So much of social media is “real time,” so this was very short-notice, very last-minute. And yet the response by the surgeons to participate was swift and enthusiastic.
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